Taco Bell Escalates US Price War

Taco Bell escalates US price war, the Mexican food chain owned. This tellthebell has the different varieties of food owned by the tacobell.

Taco Bell, the Mexican food chain

Taco Bell, the Mexican food chain owned by Yum Brands, has responded to the competition with what it calls its “largest value campaign in company history.” Given this, the firm announced that it will lower the price of several of its products.

The chain through a statement reminded its customers that it has 20 food options for US $ 1, and this one dollar line will be expanded with another 20 more products for a limited time in 2018, published the Bloomberg media.

Taco Bell’s dollar menu will include nacho fries and a new folded quesadilla, with meat and cheese on a flour tortilla. “I think a lot of firms are reluctantly trying to figure out what foods to serve at these prices. We chose to rely on them, “said Brian Niccol, CEO of the chain.

The $ 1 “cravings” range at Taco Bell, which has seen same-store sales growth over the past six years, dates back to 2014. A $ 5 box arrived two years later. The two discount offers generated sales of roughly $ 1.5 billion last year.

It should be remembered that the main hamburger chains in the United States are competing to gain a foothold and announcing discounts to attract the attention of customers. This trend includes McDonald’s, which on Monday unveiled a new low-priced menu.

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